OSE video wall displaying a purple and blue moon

How to use an LED video wall to create an interactive experience at your next event

How to use an LED video wall to create an interactive experience at your next event

OSE video wall displaying a purple and blue moon

If you’re looking to create a stunning installation for your next live event or show that will grab your audience’s attention, get them engaged, and turn it into an unforgettable experience, an LED video wall may be a great choice. LED video walls are growing in popularity, and as the technology continues to develop, the possibilities for creating high-quality interactive experiences are becoming more and more exciting.

In 2022, we acquired Ottawa’s highest-resolution indoor/outdoor LED wall, and it has become a mainstay at major community events. We love its high-quality display, its versatility, and the major impact it has in transforming an event into a destination that visitors will go out of their way to attend.

Our clients loved it, too! In fact, the video wall has been so popular that in April 2023 we acquired an additional set of indoor-only LED video wall panels, allowing us to push the limits even further when it comes to designing standout creative events.


Blue video wall with decorative pink lines displayed in a conference room set up for dinner

Two stack LED walls as part of a concert stage setup


We get a lot of questions from clients and guests at our events about our video walls and how we use them to create event magic. So in this post, we’ll share more about what an LED video wall is, the benefits of using one for your event, and a few considerations to keep in mind as you decide whether it’s the right choice for you.


What is a video wall and how can I use it at an event?

LED video walls are made up of multiple LED panels that are tiled seamlessly together to deliver one large, cohesive picture. This large-scale display allows for the creation of highly immersive experiences, and their ability to be installed in different configurations allows for flexibility and customization. A few examples of how we’ve used them at our events include:

  • Outdoor movies (even during the day – no glare!)
  • Community festivals
  • Interactive gaming experiences
  • Stage backdrops
  • Conference displays
  • Movie sets
  • … and more! The list grows with every event.


Collage image with a blue tunnel from the FIre and Ice event on the left. Image on the right is a stage with dancers and a decorative backdrop video wall


Because LED technology produces its own images rather than relying on backlit imagery, they deliver crisp, bright picture quality and excellent refresh rates. Not only does this create a high-quality viewing experience, it also makes LED walls a great choice for brightly-lit rooms or sunny outdoor spaces where other screens would struggle to stand out against the ambient lighting or glare from the sun. In addition, LED screens don’t burn out or run hot, which makes them extremely efficient, long-lasting, and durable.

All of this makes LED video walls an incredibly versatile tool for creating custom, immersive digital experiences in a wide variety of environments. When combined with sound and video design and technologies such as digital motion graphics, you can use LED video walls to create highly interactive installations that will wow your audience and create a lasting impression of your brand.


How to choose the right video wall for your event


Consider your environment

Will you be indoors or outdoors? What kind of weather are you expecting? Will your event be during the day, at night, or a mix of both?

If you are in a brightly-lit environment (whether from overhead industrial lighting or the summer sun), a high-resolution LED video wall will provide the best picture quality without feeling dim or washed out, even at large distances.

If you’re going to be outdoors, be sure to look for a video wall that is designed for outdoor applications. OSE’s video wall can be used for both indoor and outdoor environments, and our design team can help you plan appropriately for the weather. We’ve created stunning installations in the bitter Canadian mid-winter and the hottest summer days, so we’ve got you covered!


Large LED video wall displays an outdoor movie with a woman onscreen


Consider your installation needs

Will you be in a large space or a smaller one? What kind of additional sound and lighting will you need? Do you want one massive wall of video, or do you want to configure a 3D cube that surrounds the viewer?

LED walls can be installed and configured in a variety of ways. Thinking about what kind of experience you want to create for your viewer, and how it will fit with the rest of your event, will help you determine the size and configuration you’ll need. And if you’re unsure, not to worry — our event architects will walk you through the decision-making process so you get exactly what you need.


A drummer plays his drum set on stage with three tall video wall panels in the back ground


Consider the kind of content you want to deliver

Are you looking for standard HD (high-definition) or 4K video capability, or are you looking to create an immersive, interactive centrepiece for your event? Will the people designing your content have the expertise to create video that maximises the unique experience of a large-scale video wall?

Setting up a video wall is only half of the project. Making sure that every aspect of your content is designed to make the most of this unique technology is what will take your event from “meh” to unforgettable.

This is where the OSE team truly shines. Our design wizards are experts in using the latest sound and video technology to create completely custom experiences that are tailored to impress your audience and grow your brand. Don’t spend all your effort on adding a video wall to your event, only to let the content slip through the cracks. Let us help!


A Tulip Festival attendee plays an interactive game in front of a large video wall.

Performers in front of a series of tall blue-lit LED screen panels across the back of a concert stage


Create an unforgettable brand experience with OSE’s LED video wall and custom design expertise

Ready to make a splash with a video wall at your next event? If you want to learn more about how we combine LED video wall rentals with custom event design and production expertise to create some of Ottawa’s most exciting events, we’d love to chat. Reach out to our team today for more information and a free custom quote!

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About OSE

Optimal Show Experience is a multi-award winning event design and production company specializing in the art (and science!) of using sound, lighting and video to create immersive and one-of-a-kind live events.

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